Resources Library by ANA

The use of consumer panels for readership prediction

This paper will pay attention to readership prediction of new magazines based on panel data. First a short description will be given of the panel- method in general and of the way readership data are collected. This will be followed by a short...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry

Authors: Coen C. J. de Koning, Jan L.N. Molenaar

December 1, 1976

Living with inflation

Recent rapid inflation in Britain has led to a reappraisal of their needs by newspaper readers. This has led to considerable changes in their buying habits, and consequent marked shifts in the proportions of people who buy for different reasons....

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry

Authors: J. Perry, M. J. Scott

December 1, 1976

Magazine contents and the needs of different sociological segments of readers

The object of the study was to identify the market opportunity for two Mondadori weeklies on the basis of characteristics of the readership and its expectations from the magazines. The research area was made up by the readership of the two magazines...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: Vittorio Liberanome, Gilberto Valentini

June 15, 1976

Magazine contents and the needs of different sociological segments of readers (Italian)

The object of the study was to identify the market opportunity for two Mondadori weeklies on the basis of characteristics of the readership and its expectations from the magazines. The research area was made up by the readership of the two magazines...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: Vittorio Liberanome, Gilberto Valentini

June 15, 1976

Qualitative media research in practice

Quantitative media research is regularly undertaken in the Netherlands, such as the TON and NOP surveys, to mention but two. Qualitative media research is regularly discussed in the Netherlands, as for instance, at Media Work Group meetings and...

Catalogue: Seminar 1976: Beyond Vehicle Audiences

Author: Sikke Bakker

March 10, 1976

Perception of magazines

Most of the previous studies of media are based on reading habits of the audience. The similarity between two magazines is then defined in terms of the audience duplication. A major limitation of this approach is that it confuses the concepts of...

Catalogue: Seminar 1976: Beyond Vehicle Audiences

Authors: Yves Evrard, Jacques Obadia

March 1, 1976

Reader magazine relationship and advertising effectiveness

The attitude of a magazines' selection by the reader himself indicates a system of preferences towards specific magazines based on values, which are not to be explained by reading probabilities only and which finally could be explained by...

Catalogue: Seminar 1976: Beyond Vehicle Audiences

Author: Dieter Müller-Veeh

March 1, 1976

Weighting reading frequency

We are facing a dilemma: more information is wanted about as many target groups as possible and the quality of media contacts. We know from a number of field experiments that exact figures regarding media coverage largely depend on the design of the...

Catalogue: Seminar 1976: Beyond Vehicle Audiences

Author: Friedrich W. R. Tennstädt

Company: Institut für Demoskopie Allensbach GmbH

March 1, 1976

Some experiments in collecting and using qualitative data

What it attempts to do is to draw attention, in the light of a summary description of some of the experiments carried out by SOFRES over the past two years in the area of qualitative data retrieval and processing for media studies, to the most...

Catalogue: Seminar 1976: Beyond Vehicle Audiences

Author: Jean-Louis Laborie

Company: KANTAR TNS Malaysia

March 1, 1976